He is an advisor to foodservice operators around the world. Bill is president of Effortless, Inc., founder of Prototype Restaurants, a consulting and management group and managing editor of Hospitality Masters Press.

He began his foodservice career washing dishes (by hand!) when he was 14. He has had the keys in his hand, his name on the loans and the payrolls to meet. Bill’s hands-on management experience includes hotels, restaurants, clubs and institutions.

He has earned the designation of Certified Speaking Professional from the National Speakers Association. He is a member of the Council of Hotel and Restaurant Trainers and was one of the first to be certified as a Foodservice Management Professional by the National Restaurant Association.

Bill is a prolific author, a thought-provoking speaker and a sought-after advisor in areas of concept development and operational effectiveness. In addition to his private consulting practice, he conducts on-going management and staff training seminars in North America, Europe and the Pacific Rim.