Available Book Titles
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How to Become the Restaurant of Choice takes a
fresh look at service, hospitality and the bottom line. It examines what it takes to generate a
steadily growing group of enthusiastic regulars who will patronize you (at full price!) because
they want to! 29.95

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Restaurant Basics Revisited
explains why guests don't come back ... and what you can do about it. It is the only book on
customer service written entirely from the guest's point of view. It summarizes about 1100 pet
peeves -- little lapses in service that, while minor in themselves, add up to cause your guests to
become disenchanted and take their business elsewhere. In today's competitive marketplace you can't
afford to let anyone get away! 29.95

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There's GOT to Be an Easier Way to Run a
Restaurant shows you how to have a successful company ... and a life! It shines a light on
the unconscious assumptions most managers make -- notions that hinder effectiveness, increase
stress and make the game of business less fun to play -- and suggests common sense alternatives
that will allow you to be more effective with less effort ... and get your life back! You owe it to
your company -- and your family -- to read this book! 19.95

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Cashing In On Complaints will show you
how to turn disappointed diners into gold. Nobody likes to get complaints, but if you know how to
mine it, there's gold in those gripes! This book will help you understand what your guests are
really worth, the methods to keep your finger on the pulse of your operation and the skills to deal
with -- and profit from -- the complaints you are sure to receive in the normal course of business.
16.95

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50 Proven Ways to Build Restaurant Sales &
Profit focuses on the major concerns of most operators -- 50 of the best ideas from
the best minds in the business in an easy-to-read format designed for people too busy to read. Each
notion is capsulized in one to three pages so you can quickly pick up an idea and get back to work.
This is truly a working book for working people ... with ideas from Gloria Boileau, Susan Clarke,
Barry Cohen, Howard Cutson, Tom Feltenstein, Peter Good, Jim Laube, Bill Main, Phyllis Ann
Marshall, Bill Marvin, Rudy Miick and Ron Yudd. 16.95

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50 Proven Ways to Enhance Guest Service
takes a look a customer service with 50 of the best ideas from the best minds in the business, all
in an easy-to-read format designed for people too busy to read. Each notion is capsulized in one to
three pages so you can quickly pick up an idea and get back to work. This is truly a working books
for working people ... with profitable ideas from Susan Clarke, Barry Cohen, Howard Cutson, Peter
Good, Raymond Goodman, Winston Hall, Jim Laube, Bill Main, Phyllis Ann Marshall, Bill Marvin, Rudy
Miick and Banger Smith. 16.95

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50 Proven Ways to Build More Profitable
Menus explores menus and menu design -- 50 of the best ideas from the best minds in
the business in an easy-to-read format designed for people too busy to read. Each notion is
capsulized in one to three pages so you can quickly pick up an idea and get back to work. This is
truly a working books for working people ... featuring some great money-making secrets from Barry
Cohen, Howard Cutson, Peter Good, Raymond Goodman, Jim Laube, Bill Main, Phyllis Ann Marshall, Bill
Marvin, Banger Smith and Ron Yudd. 16.95

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