Vendor Programs
Many of the principles and skills that make restaurants successful are equally applicable to the
distributor sales force. Originally created at the request of a distributor client, this program does not discuss
sales skills but rather awakens the sales force to those interpersonal skills that build connection and make
customers more loyal. Price will always be in the mix, of course, but this session is about how to create a deeper
level of trust and service that keeps price from being the sole deciding factor. As additional programs are
developed, they will be summarized here.
SALES IS A HUMAN EQUATION
How To Become the Vendor Of Choice Without Competing On Price
People love to buy but they hate to be sold. Sales is a "people skill" and those with the best
understanding of people will come out ahead every time. The Restaurant Doctor offers some valuable insights to help
your sales team create stronger relationships and bring more value to your customers. be more confident and relaxed
when dealing with their customers and become more effective at generating repeat patronage and loyalty! In this
no-nonsense presentation they'll start to understand:
Why customers will listen to you ... and why they won't!
The personal quality that causes customers to feel well-served and more inclined to
buy
How to become an expert at dealing with people, even your most difficult customers
A simple way to reduce the stress in your professional (and personal) life
Plus ... a few "boothsmanship" tips to make you more effective on the show
floor
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