Bill Marvin intro - GBM - please read as written
Every restaurateur wants to build sales but nobody has an unlimited advertising budget and most operators have had only limited success with increasing check averages.
Fortunately there are ways to boost volume that are simpler, more effective, much less risky . . . and almost free!
The secret is to get existing guests to come back more often . . . and our speaker today literally wrote the book on how to do just that.
He is an adventurer. (pause)
He is an experienced foodservice operator who works with good restaurants that want to be great and with managers who want to get their lives back!
He is also a prolific author and I am pleased to announce that we have arranged for you to receive a generous discount on several of his books today.
His insights into the hospitality industry offer a refreshing change of perspective that can benefit us all.
Please join me in welcoming The Restaurant Doctor, Mr. Bill Marvin.